E-commerce · Nationwide, US · 12 months
Tripling organic revenue for a DTC brand without spending a dollar on ads
A home goods brand with loyal customers but almost no search visibility. Their collection pages targeted brand terms nobody searched, their blog chased trends, and a slow theme throttled everything. We restructured their catalog for search demand and built an editorial engine to match.
+212%
Organic revenue
+148%
Organic sessions
1,900
Keywords in Google’s top 10
The situation
The brand’s 40 SKUs deserved better than page four. Paid ads carried the business at a 38% blended CAC, while organic — theoretically free revenue — brought in under 9% of sales. A site audit found the real problems: collection pages titled for internal jargon (“Artisan Foundry Collection”) instead of what people search (“handmade ceramic dinnerware”), a theme with a 4-second load time on mobile, and a blog writing about nothing in particular.
The outcome
Organic became their most profitable channel by month ten, and they reallocated a third of the ad budget into content production. More telling: organic revenue held through the Q4 gifting season without the ad spend spike their paid channel required.
What we did
- 01
Renamed and rewrote every collection page around search demand, preserving URL equity with a full redirect map.
- 02
Migrated the theme to a performance-first setup and cut mobile load time from 4.1s to 1.3s.
- 03
Built an editorial calendar aimed at the questions their buyers actually Google — “how to style open shelving,” “stoneware vs. porcelain” — each post internally linked to the collections it should sell.
- 04
Added product, review, and breadcrumb structured data across the catalog, unlocking rich results.
- 05
Earned features and product placements in nine home and lifestyle publications over the year.
Services used