03 — Local SEO
Be the obvious choice in your zip code
For plumbers, dentists, law firms, contractors — anyone whose customers search with a city attached.
When someone searches “emergency plumber near me,” Google shows a map with three businesses on it. Those three get the calls. Everyone else splits what’s left.
Local SEO is the craft of earning that map position: a complete and active Google Business Profile, a steady flow of real reviews, consistent citations, and location pages that deserve to rank. It’s the highest-ROI marketing most local service businesses can buy.
What’s included
No mystery boxes.
Exactly what you get, in the order you get it. Every item below has shown up on an invoice for a client, which is more than we can say for half the industry’s “proprietary process.”
Google Business Profile
The single biggest lever for local visibility. Most businesses use maybe 30% of it.
Full optimization
Categories, services, attributes, photos, Q&A, geo-tagged posts — the complete profile Google rewards.
Review engine
A system that asks every happy customer at the right moment, plus professional responses to everything (yes, including the unfair ones).
Spam fighting
Competitors keyword-stuffing their business names into the map pack get reported. It works more often than you’d think.
Your website’s local layer
The map pack gets you seen; your site gets you chosen.
Location & service pages
Real pages for each city and service you serve — written for humans, structured for Google. No doorway-page spam.
Citation cleanup
Your name, address, and phone consistent across the 40+ directories that matter, discrepancies fixed.
Schema markup
LocalBusiness, service, and review structured data so Google understands exactly what you are and where you do it.
Proof it’s working
Calls, not impressions.
Call tracking
Numbers that show which searches and pages made the phone ring.
Map-pack rank tracking
Your position at the street level, per keyword, tracked weekly.
Monthly summary
Calls, direction requests, form fills, and what we did — in one short video.
How it runs
The first ninety days, mapped.
01
Local audit
Week 1. Where you rank in the pack, what’s wrong with your profile, and which competitor is beating you (and why).
02
Foundations
Weeks 2–4. Profile rebuilt, citations cleaned, tracking in place.
03
Reviews & pages
Months 2–3. Review engine switched on, location pages shipped.
04
Defend & expand
Ongoing. New services, new cities, spam reports, and monthly reporting.
A good fit if…
- You serve customers at a physical location or in a service area
- Your phone is how leads reach you
- You can collect reviews (even a clunky process — we’ll fix that too)
Not a fit when…
- Pure e-commerce with no local presence
- You serve customers in a city you have no presence in — multi-location needs a bigger plan
Told you we’d talk you out of things. A studio that qualifies its own clients is a studio that keeps them.
What it costs
Local SEO runs from $950/month for a single location, with a one-time setup of $1,500 that covers the audit, profile rebuild, and citation cleanup. Additional locations are priced at reduced rates.
Most single-location service businesses see the map pack move within 8–12 weeks.
Prices are starting points, published here so you can qualify us before we talk — we’ve never understood the “it depends” pricing page.
Common questions
About local seo, answered.
Can you get us into the top 3 map results?
Usually, for the searches that matter, given time — but it depends on your competition and how many reviews they’ve stacked up. The audit tells you exactly what the gap is before you pay us a monthly dime.
Do you write fake reviews?
Never. Fake reviews violate Google’s policies and can get your profile suspended — we’ve watched it happen to a competitor’s client. We build you a system that gets real customers to actually leave reviews.
We already rank well in our neighborhood but not the next town over. Can you fix that?
That’s the classic service-area problem, and yes — location pages, proximity content, and sometimes a genuine physical presence discussion. The audit will tell you which of those it takes.
Also on the menu
Free SEO audit
Want to know where your site actually stands?
We'll audit your site and send you a short, honest video walkthrough — what's working, what's broken, and what we'd fix first. No deck, no pitch, no obligation.